Swim Australia Dives Into A Brand New Era

Swim Australia – the learn-to-swim experts and national swim school authority – officially launched its re-positioned brand on the 12th of November, featuring a revamped logo, and key brand message – Safer, Smarter, Stronger.

The twilight event, revealed it’s new look to an intimate group of industry professionals – at Andrew (Boy) Charlton Aquatic Centre, in Sydney – showcasing a fluidly bold logo, vibrant brand colour palette, as well as powerful key and sub-brand messages.

“While our mission and our vision has remained strong, our practices however, have evolved; it was time for us to acknowledge our growth, and prepare for our truly exciting future,” said Swim Australia CEO, Ross Gage.

“Not only are we passionate about reducing drowning deaths, but it’s our direct aim to also achieve ‘World’s Best Practice’ in everything we do.

“Ultimately, we want to ensure Australians become a SAFER, SMARTER, STRONGER nation of swimmers; and our brand, including our logo, is a direct reflection of this drive,” Mr Gage added.

Swim Australia are the learn-to-swim experts and the leading parent body for swim schools.

Launched in 1997 by the Australian Swimming Coaches and Teachers Association (ASCTA), Swim Australia now boasts the country’s largest network of registered swim schools of around 600 nationwide. Each year these swim schools conduct around 20 million lessons to approximately 600,000 swimming families.

For more information on Swim Australia visit their website...